Bringing the 'magic' of science to human experience
Touchstone Evaluations, Inc. was
founded in November 2008 as an independent product evaluation and research
laboratory. We are unique in several ways – (1) in placing humans at the center
of a design-and-test process that spans products, people, and their
experiences, (2) in our systematic application of objective and
scientifically-established findings and methods, and (3) in our belief that technology solutions can be
found which NOT ONLY enable people to perform effectively, but which also lead
to appealing human experiences, and ultimately to product success in the
marketplace.
Our Mission
The Touchstone mission is to help companies understand the effects of products
on people, including products to test the effects of certain illnesses, injuries,
or treatments on people -- so that this information may be used by manufacturers
toward improved products and experiences, by people toward smarter choices, and
ultimately may contribute in a positive way toward quality of life for us all.
Our People
Touchstone founders are distinguished by their:
(1) Scientific Expertise – They are award-winning scientists from
cognitive psychology, cognitive neuroscience, biomedical engineering, and human
factors -- with significant and unique experience developing, validating, and
applying techniques within a structured framework at a large automotive
manufacturer. (Together, they have more than 85 years between them in the
automotive industry). The early work of the Touchstone team (including
publications and patents) led the way toward a number of industry developments,
including innovations in key human factors methodologies. We bring the ‘magic’ of science to human
experience.
(2) Commitment. The Touchstone staff cares deeply about the
search for innovative solutions which will help businesses design products that
more effectively meet the needs of their human consumers. We are committed to rigorous technical work,
maintaining objectivity and independence in evaluations, and being responsive
to customer needs.
Our Location
Touchstone is located in the Detroit-metro area of Michigan, where it can learn about the
newest trends in the automotive arena, both in terms of technology and human
behavior in the vehicle. It is also a
rich environment for consumer products, and medically-related applications.
Touchstone is headquartered within the TechTown Business Incubator (of the
Wayne State University Research and Technology Park), a catalyst for
innovation.